Faikor Kastrioti
Please, feel free to download the entire case study for a more in-depth look.
The Client
Hi there! My name is Faikor Kastrioti, and I’m a freelance digital marketer based in Aschaffenburg, a picturesque little town
in Germany.
The areas I enjoy working in the most are: setting up, designing, optimizing, and maintaining websites; setting up and running Facebook and Google Ads campaigns; designing social media creatives; and analyzing campaign results.
This is a case study of my efforts to promote my business so far, as well as a glimpse of how I plan to promote it in the future.
The Callenge
As a new business (faikorkastrioti.com), my biggest challenge is securing my first client.
To achieve this, I need to implement a multi-channel marketing strategy that utilizes both organic and paid channels.
However, working alone I’m faced with different challenges: primarily limited resources in terms of time and budget.
The Solution
To overcome the challenges, I did the following:
- First, I built and designed a personal website to showcase my portfolio. I ensured the website is secure and optimized it for speed, accessibility, mobile and SEO.
- After that, I performed keyword research and wrote an SEO-optimized blog post.
- Then, I created a Facebook page where I published two social media posts.
Please, feel free to download the entire case study for a more in-depth look.
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