There’s a 43.32 percent chance that the number 1 spot on Google will be clicked. Compared to the 10th listing, the one at the top is much more likely to get clicked on – about 10 times more. Considering this, the implication for your business is clear: start doing SEO now to capture website traffic.

Simply put, SEO, or search engine optimization, helps you attract visitors to your website through search engines like Google and Bing. Two are its primary goals. The first one is to secure top search ranking for your site. The second is to maximize link clicks from visitors. From hitting these two goals comes increased revenue, and financial success.

Before we dive into the benefits of SEO, let’s break it down first. SEO can be categorized into two major areas: on-page and off-page SEO. On-page SEO optimizes the elements visitors can see on a webpage, like keywords, headings, links, and content length, in order to improve search engine rankings. Off-page SEO fine-tunes behind the scenes factors, not visible to the user, like outbound links, and domain authority. However, explaining SEO itself isn’t in the scope of this article; let’s dive right into the benefits it offers, instead.

Search engine optimization (SEO) can help your website rank higher on Google and other search engines. Landing at the top of SERP pages, leads to more people and potential clients finding your business online, while positioning you as an expert and trusted authority in the field. This, in turn, drives traffic to your website and boosts brand awareness. Your products and services start to gain traction, your reach is growing, and you are becoming easier for people to find. Since they searched for your products or services, there’s a good chance they’ll need them. And guess to whom they’ll turn, if they do? To you!
That’s the magic of SEO, and thanks to it you’ve gained higher traffic, brand recognition, and credibility.

“SEO sounds interesting, but how much does it typically cost?”, you wonder. It’s actually quite cost-effective, has to be the short answer. Especially, if you try to tackle it on your own. That might sound like a rather daunting task to begin with, but it is quite manageable, particularly if you operate in a less competitive city or are focusing on a smaller area.
Affordable SEO tools like SERanking or Mangools can help you and small businesses like yours tackle SEO, without breaking the bank. They have everything you need to get started.

There are also free tools like Google’s keyword planner and Bing’s keyword research. They are great for, you guessed it, keyword research.
For monitoring your website’s health and performance, you’ve got two other great options: Google Search Console and Bing Webmaster Tools. They can also help check your website speed. And for in-depth SEO auditing, the free version of Screaming Frog’s SEO Spider is fantastic. If you’re struggling to find free SEO tools and tutorials, look no further than LearningSEO. It has a comprehensive list of both.

However, effective SEO is not without its caveat. It’s an ongoing process and it takes a while to start seeing results. Nevertheless, the long-term benefits of SEO far outweigh the money and time invested in. Here’s an interesting way to think about it: Since, you already have a profitable business, waiting a few more months for even more profits is an easy decision.
Implementing SEO, puts you ahead of competitors who don’t prioritize it, and behind those who do. The sooner you start the better.

Curious how SEO can help your business grow? Let’s talk!

SEO can help you fuel your other digital marketing efforts. Say you’re running Google Ads to promote one of your offers. After coming across your ad, the customer also notices your website ranking high on the first page of Google. Wouldn’t they be more inclined to click on your ad, or website, and ultimately make the purchase?

Better yet, imagine you have an amazing social media strategy in place. Intrigued by your campaign offer, a curious client heads over to Google or Bing to learn more about it. Would this help them decide in your favor, and accept your offer? I say, yes!
Finally, consistent SEO and blogging can help you build your email list, and elevate your email marketing efforts.

The key takeaway is that, the benefits of SEO extend beyond ranking higher in search results. SEO can also boost your other digital marketing channels.

I’ve hinted at this throughout the article, but let me be more direct: SEO is a powerful tool. It increases leads, generates revenue, and drives long-term success.
A HubSpot article reveals that organic search is the king of website traffic, with 51 percent of all visitors coming from it. This implies, SEO drives more website traffic than all your other digital marketing channels put together. The same article claims that organic traffic can account for 40 percent of your revenue. That’s not bad at all, and quite noticeable.

Another Ahrefs article emphasizes the power of search queries, revealing they can influence up to 39% of buyers. In the meantime, SEO generates leads that boast a conversion rate of up to 14.6%.

For long-term financial success, SEO is an invaluable tool. When you combine it with your other marketing channels, it can take your business to the next level. If you want to unlock similar results, schedule a free consultation with me today. Together we will achieve your business goals and watch it thrive.

Curious how SEO can help your business grow? Let’s talk!