My name is Faikor Kastrioti, and I’m a digital marketer based in Aschaffenburg, a picturesque town on the Main River in Germany. I’ve always been drawn to digital marketing, even before entering the field, because of the freedom and flexibility it gives you to create and see how your ideas can materialize and bring results.

In recent years, I’ve learned various aspects of digital marketing, from website creation with WordPress and Shopify to promoting products and services using Facebook and Google Ads. I’ve also sharpened my skills in copywriting and design tools, such as Canva. But, it wasn’t until the end of 2023, when I decided to attend a digital marketing bootcamp to learn in a more structured way and understand how digital marketing can help businesses succeed online.

Digital marketing is a broad field, but here are some areas I enjoy most: setting up, designing, optimizing, and maintaining websites; setting up and running Facebook and Google Ads campaigns; designing social media creatives; and analyzing campaign results.

Some of the tools I frequently use include WordPress with the Divi page builder, Canva, Google Sheets, and the Asana project management tool.

My work approach is to closely collaborate with clients to understand their business needs. I then come up with ideas and solutions, and present them to the client for feedback. I’m always open to suggestions and willing to incorporate my clients’ ideas. In the end, the goal is to do what’s best for the business to succeed.